"You have to ensure you stay true to the brand," she said. Keely Brenner, currently working at MWM Interactive but previously of Disney Interactive Studios added that - contrary to how it may appear - IP holders are often against doing a quick cash grab, instead seeking the right opportunity. Come up with a core interactivity first and see if there's a fit with something, or should be its own thing." On the games side we have to be very mindful of that as well. "The same thing is true of any of the Harry Potter games, they're very careful to keep the core elements of what makes that narrative or IP great. "Movie property holders, particularly on the Bond side, are very careful to make a Bond experience that actually is Bond," said Guha Bala, co-founder of Velan Studios and previously co-founder of Vicarious Visions, which developed numerous licensed games for Activision. With the rights holders behind properties like Star Wars, Marvel, Harry Potter, Jurassic Park, Jumanji, and even Fast and the Furious all partnering with games firms, why is 007 still missing in action?ĭuring our Changing Channels conference earlier this year, we discussed this very topic, also exploring the changes in how licensed games are handled in general. In fact, Skyfall was the first film in the series to pass $1 billion globally. Yet Bond is big money in Hollywood, with the Daniel Craig outings generating considerably more at the box office than the Pierce Brosnan of the '90s and early 2000s. Despite how long the film has been in production, there has been no word on an interactive adventure for 007 - whether an adaptation of the new film or a standalone game to sit alongside it - and there's no reason to believe one will be announced any time soon. 2015's Spectre was accompanied by Glu's 007 World of Espionage, a free-to-play mobile affair that lasted 18 months - a game you've almost certainly forgotten.īond's next cinematic outing, No Time To Die, was supposed to arrive in cinemas today, having already been delayed from April - but, y'know, 2020. Ian Fleming's world-famous secret agent last graced consoles in the 2012 shooter 007 Legends, released to coincide with Skyfall and the movie franchise's 50th anniversary. Perhaps the most important but less-discussed one is this: a whole console generation has passed by without a James Bond game. The arrival of Xbox Series X|S and PlayStation 5 has many implications for the video games industry.
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